The Minneapolis-based retailer on May 23 told NBC News the company had “offered an assortment of products aimed at celebrating Pride Month” for more than a decade.īut since rolling out this year’s collection, “we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work. Target CEO Brian Cornell has dismissed the social media uproar, saying that products are good for business and “the right thing for society.” SiriusXM podcast host Megyn Kelly and other commentators such as Tomi Lahren have warned that Target is at risk of losing business. Many critics have taken to social media to share their protest of the new collection, with some calling it “inappropriate” and “disturbing.” Items from the collection include rainbow-colored onesies for infants and children and bathing suits with “tuck-friendly construction” and “extra crotch coverage.”Īfter seeing the collection, the public has compared this to the backlash Bud Light faced after its partnership with transgender influencer Dylan Mulvaney. The main set ends with the braggadocious Industry Baby, Nas X’s two-fingered salute to those that couldn’t get their heads around a Black, gay, rapper becoming successful. Target started to bring out items from their “LGBT Pride” collection in preparation for Pride Month in June.
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